Enrollment and Marketing

States and health plans implementing integrated care programs must navigate sometimes conflicting Medicare and Medicaid requirements and systems for enrollment and marketing. In addition, enrollee participation in financial alignment demonstrations and all Medicare managed care programs is voluntary. To maintain program viability and achieve cost-effective, high-quality programs, these integrated care initiatives must attract and retain sufficient beneficiary enrollment and provide easy-to-understand education, outreach, and marketing information. Use the links below to view related resources: